Step Up Your Digital Marketing Strategy (part 2)

Now more than ever, you need to market your business. We all know about social media but are you using it to your advantage? You need a digital marketing STRATEGY. This webinar series will help you get your story in front of customers, new and existing, and help you increase business.

If you are a business owner eager to keep up with the constantly changing, digital marketing/communications landscape, this series is for you. You’ll learn how to leverage digital content production and digital platforms to create simple but effective digital marketing strategies. In addition to the webinars, you will receive 1 on 1 counseling from the instructors.

After completing the 3 session series you will walk away with your own customized digital marketing plan.

Topics covered include:

· How do you create effective messaging?

· How do you use storytelling to make an impact?

· What are the most effective digital platforms and why?

Enrollment is limited to create an interactive environment for participants to meet and exchange ideas.

Course Requirements:

Participants must be able to use their smart phones to shoot photos and video. Participants must be familiar with various social media platforms such as Twitter, Instagram, Facebook or LinkedIn. Participants must also be comfortable using or open to learning computer-based digital platforms such as Canva, iMovie or Spark.

Course Tools: Smart phones and laptops or tablets.

This session is presented by Victor Abalos in association with Next American Media Makers.